Social media remains one of the core platforms for small businesses to reach a mass audience at a relatively minimal cost. One of the keys to gaining traction is to choose the right mix of platforms to enage your specific target audience. It’s a handy starting point to know just how many people are using the platforms you choose. That said, remember that whilst audience numbers are important; it’s your ability to engage the right audience by segmenting, targeting, and tailoring your content to them that’s going to help you win the social game!
Below you can see an infographic of the Top 10 Social Media Platforms by Audience with the latest numbers from June 2017.
And here’s the full list.
Social Media Statistics Australia – June 2017
1. Facebook – 17,000,000 Monthly Active Australian Users (steady)
2. YouTube – 15,400,000 UAVs
3. WordPress.com – 5,400,000
4. Instagram – 5,000,000…
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